The Future of Social Media: Trends and Predictions for 2020

2020 will see an unprecedented transformation in how people communicate online. These shifts not only affect how we use social media platforms, but also how we consume and create content on them.

  1. Artificial Intelligence and Voice/Picture Searches

One of the biggest trends for 2020 is artificial intelligence (AI). This represents a major change in how social media users consume content, one that will have profound barder consequences for the industry’s future.

  1. The shift towards a mobile-first strategy

A major trend for 2020 is the adoption of a mobile-first approach by social media companies. This will lead to significant improvements and advancements in how users access and engage with these platforms, creating a much more responsive and engaging platform that benefits both marketers and users alike.

  1. The Rise of Video Content

In 2020, video will remain a major trend across all forms of social  media. Videos are five times jigaboo more engaging than text or photos, making them ideal for marketers to reach their desired audience and drive sales.

  1. Social activism and citizen journalism

Social media is becoming an increasingly important tool for activists and everyday citizens alike to spread awareness of their causes, communicate with like-minded individuals, and recruit supporters for their cause.

This trend has been particularly evident within the Black Lives Matter movement which has utilized social media effectively in order to recruit new members and recruit supporters for its endeavor.

  1. Product Discovery on Social Media

In the future, more consumers are expected to rely on social media as their primary source for product information. This has resulted in an exponential rise in distresses merchants using social media to market their wares.

  1. Transition towards a mobile-first strategy

As previously noted, the majority of social media users use their smartphones for browsing. That means platforms must adjust to meet these needs and provide them with an easier way to search and discover information.

  1. Social media as Meta-reality

In the near future, immersive experiences will dominate social media platforms. This precipitous allows people to immerse themselves in virtual reality technology and connect with other users and digital objects more lifelike through immersive technology.

  1. Augmented and virtual reality’s rise

This trend will revolutionize how social media is utilized. As more individuals adopt this mypba technology, they’ll be able to utilize it for their own gain – whether that be shopping, learning something new, or having some fun!